Founded in the early 1990s by the Llabrés family, Son Prim is a family-run winery located in the heart of Mallorca, near the village of Sencelles. What began as a small family project has grown steadily over the years into a respected winery with a clear focus on quality, care and authenticity.

Surrounded by almost 18 hectares of vineyards, Son Prim produces its wines entirely on-site, overseeing every step of the process to ensure maximum quality. The winery building itself reflects this philosophy: a modern, minimalist structure that blends seamlessly with traditional Mallorcan culture, creating a space that feels both contemporary and deeply rooted in place.

Open all year round, Son Prim is a rare find in Mallorca – especially during the winter months, when many experiences pause. Here, visitors are welcomed slowly and personally, with private tastings adapted to each group, always taking the time to share the story of the land, the family, and the wines.

Tastings are available in Spanish, English and German, making it an easy and welcoming experience for both locals and visitors.

Wine Tastings

.) 4-wine tasting – €20 pp
A seasonal selection of four wines.

.) 4-wine tasting + Mallorcan charcuterie & freshly baked llonguet – €40 pp

.) Premium 4-wine tasting – €35 pp
Three top selections from the shop plus one older vintage wine from the cellar, rarely accessible and specially chosen to make exceptional wines more approachable.

.) Premium tasting + charcuterie & freshly baked llonguet – €55 pp

🕰 Tasting times:
Tuesday–Friday at 12:00 or 14:00
Saturday at 11:00

Immersive Winery Experience (Groups)

For those seeking something deeper, Son Prim also offers a didactic and exclusive winery experience: a guided walk through the vineyards, a visit to the cellar, a premium tasting, and a relaxed lunch featuring Mallorcan charcuterie and freshly baked bread. A slow, immersive way to truly understand the land, the wine, and the philosophy behind it.

Events & Collaborations

Son Prim regularly hosts special events, including solidarity lunches, cultural gatherings, and participation in local fairs. The winery is also open to creating bespoke experiences for brands, teams, or private groups – always with care, authenticity, and a strong connection to place.