Matthew Williamson x Free People: For the Creative Spirit
From Philadelphia to Deià: one of the world’s most influential bohemian fashion brands has chosen Mallorca for the launch of its latest collaboration.
Launching on 10 June 2026, Free People and British designer Matthew Williamson have come together to create an exclusive 15-piece Summer capsule inspired by creativity, travel and life on the island.
For those unfamiliar with the brand, Free People has grown into a global fashion and lifestyle powerhouse, known for its free-spirited aesthetic, creative community and distinctive take on modern bohemian style. With stores across the United States, Europe and beyond, the brand has built a loyal following amongst travellers, creatives and those drawn to a more expressive way of dressing.
The collaboration marks Matthew Williamson’s first return to fashion in seven years.
Known for his vibrant use of colour, bold prints and unmistakable sense of escapism, Williamson became one of Britain’s most celebrated designers by creating collections that felt optimistic, adventurous and full of personality. Today, Mallorca plays an important role in his creative world.
Having made the island his home and recently opened CASERRA 71 in Deià, Williamson continues to draw inspiration from Mallorca’s landscapes, light and artistic spirit. It is this connection that sits at the heart of the collaboration.
Photographed throughout Deià by photographer and Hotel Corazón founder Kate Bellm, the campaign captures a side of Mallorca many residents and visitors know and love: creative, relaxed, beautiful and endlessly inspiring.
Across the collection, Matthew’s signature use of colour and print is reimagined through vibrant, sun-drenched hues inspired by Mallorca’s natural landscape and artisanal spirit. Celestial motifs, hand-painted designs and intricate detailing run throughout the capsule, creating pieces designed to move effortlessly between long lunches, beach days, sunset drinks and summer evenings.
But beyond the collection itself, what makes this launch particularly interesting is its Mallorca connection.
While the capsule will be available globally through Free People and selected London stores, the island will play a central role in the launch through a dedicated pop-up at CASERRA 71 in Deià. Alongside the collection, visitors will also discover a curated edit of Free People’s Free-est range, bringing together two creative worlds in one of Mallorca’s most inspiring villages.
For locals, it’s another reminder of Mallorca’s growing influence as a destination for artists, designers and creative entrepreneurs. For visitors, it’s the perfect excuse to spend a day exploring Deià, browsing the collection, wandering the village’s galleries and cafés, and experiencing the creative energy that continues to attract people from around the world.
Good to Know
🗓 Launched: 10 June 2026
🛍 Available at:
• freepeople.com
• Selected Free People London stores, including Duke of York Square, Richmond, Westbourne Grove and Hampstead
• CASERRA 71, Deià, Mallorca (find out more here)
✨ A collaboration inspired by creativity, travel and the enduring magic of Mallorca.
